Spotlight on key facts and main elements of his approach:
The estate
- 15ha of vineyard in South Australia growing Shiraz and Grenache
- Combined wine experience: Toby is working with his wife Emmanuelle who is a French winemaker
Innovations
- Borrowed heavily from other industries in terms of analysis of their luxury brand strategies
- Marketing direct to the customer
- Focus not only on production but also on customer preferences to help develop new experiences and products
- Personalised small group tasting to get to the heart of customers’ emotional needs – “why they choose us over someone else”
Results
- Extensive understanding of McLaren Vale wines
- Creation of small volumes of highly-rated wines for Australia’s premier restaurants and wine merchants: production mainly reserved for client list
- Australian Wine Research Institute board member
- Graduate, Wine Industry Future Leader’s Program 2009
- Nuffield Scholar 2017
Find out more: https://bekkerswine.com / http://nuffieldinternational.org
Portrait produced by Nuffield
