Spotlight on key facts and main elements of his approach:
The estate
- Independent winery - 18-hectare wine estate (muscat petits grains), organically farmed, manually harvested
- 75% of production sold directly to the public
- 20,000 bottles sold
Innovations
- Installation of a disabled parking space and an access ramp
- Fitting of doors with anti-intrusion glass and signage on windows
- Increase in font size on labels, development of labels written in braille
- Height adjustment of sales desk and wider aisles
- Refitting of toilets to offer access to wheelchairs
- Plans for covered wagon accommodation in 2018
Results
- Access to new customer audience
- Substantial increase in direct selling: from 70% sold to retailers to only 25%
- Improvement in customer satisfaction and, more important, loyalty
- First winery in the department to be certified "Tourism & Handicap" for the four disabilities (motor, mental, hearing and sight) in 2016
- Awarded labels of "Bienvenue à la ferme", "Sud de France", "Vignobles et Découvertes" & "Qualité Sud de France"
- Currently undergoing certification process for Ecocert label
Find out more: https://www.belledame.fr/
Portrait produced by APCA under the Innov Action programme: www.innovaction-agriculture.fr
Meet Jean-Luc Mazas during his workshop:
“How to welcome a new customer audience“
Wednesday November 29th - 09:30am - Hall B5 - Le Forum