Spotlight on key items and touch points of his approach
The estate
- Olive trees, centuries old, in the Belice valley (dating back to 17th century)
- A large number of very small plots each belonging to a different family
- Before the implementation of promotional actions: severe difficulties in making these olive groves profitable
Innovations
- Systematic examination of organoleptic behaviour and variations of each variety
- Organisation of a "differential harvest", plot by plot
- Mapping of all of the plots and their respective organoleptic profiles
- Creation of a comprehensive variety system by associating the name of the tree owner with the name of the olive variety
Results
- This system allows the production oils of each variety which makes up the olive estate
- Selling one oil per parcel with a quite distinct profile
- Improved quality and easier to promote and market
- A new impetus for these olive estates which up until then had not been promoted
More information at: http://www.latetedanslesolives.com/
Portrait produced by Nuffield
